Showing posts with label work. Show all posts
How to Write a Youtube Script
Wednesday, January 16, 2019
Just like mentioned in the last post, very few are successful by looking into a camera and becoming Youtube famous. It takes careful and deliberate work with some planning. After deciding what topic to cover (and there should be a focus), the next step is writing a script. Both stories and documentaries require writing down what words will be used to convey a message. Despite what might be believed, even "reality shows" are carefully crafted for maximum entertainment possibility. At the least there should be an outline to shape what goes into a video.
There might be a question of why a script needs to be written instead of staring into a camera and saying what is on your mind. It is assumed all this will be edited, cut down, clips added, and all will be fine. For a daily life "vlog" this might be acceptable, but it is also time consuming. Putting down what will be said saves a lot of time in the post-production stage. Why go through hours of tape when less can mean more time for other final touches? Having pre-made scripts can also sharpen the message by thinking about what is really essential. It smooths the edges, streamlines the presentation, and shapes into a story structure.
Start by making an outline of the topic or write down some questions that will be answered. At this point you are trying to create a focus. What exactly do you want to talk about? How are you going to present the information on video to the desired audience? How much do you actually know or might need to research some more? It is better to have everything mapped out rather than discover serious problems later. Casual video making is the only exception to this step. A serious Youtuber will not allow chance and hope for the best.
There are at least four parts to a good video script, similar to the five part paragraph taught in school when writing papers:
The Hook: This is where you attract attention and get people watching. It might start with bringing up a question needing an answer. There might be a shocking or startling revelation about you or your topic. A joke gets laughs that make a positive connection. Be sure the hook is equal to the whole presentation or the audience might feel cheated.
The Introduction: Some Youtubers have one and others don't, but if chosen it acts as a type of branding. Use it to tell your name, the company affiliation, the general channel topic, and any call to action such as subscribe. Most importantly is to keep it short. Even a majority of modern television shows barely use this anymore.
Body: Here is where the meat of the video comes in, of course. Take the outline or list of questions and expand on them. Keep the words at a minimum, saying only what is needed to avoid boring the viewers with rambling. Don't forget this is a visual medium. Storyboard what will be seen and edited in with or without using pictures. Think of it as a play with stage directions; something like exists and entrances, and scene changes.
Finale: This is the wrap up. Give final thoughts. Remind the viewers of the main points. Have a "call to action" inviting the audience to do something: subscribe, buy, comment below, etc. For an ongoing series, tease the next video by explaining what to expect.
Once finished, put the words in a teleprompter format to read off into the camera. Maintain a consistent voice throughout the whole script. A serious topic might require maturity, but that is not a requirement. The script, however, should not sound serious one half and filled with jokes during other parts. Remain true to the created persona. Whatever choices are made, be conversational. Viewers want to feel that the video presentation is talking directly to them. The more that is accomplished in the script, the better a response by those watching.
As a reminder, NDM Writing Service can help polish the script before recording the video. Please leave a request if needing help.
Youtube Channel Startup
Monday, January 7, 2019
Probably the number one suggestion they all can agree on is don't hesitate, just start. Almost all of the big names didn't know exactly what they were doing. They wanted to record themselves and place online for everyone to watch. Many look back at their first recordings and laugh at the embarrassing first efforts. What none of them do is wish they never tried. Take their mistakes and learn a few lessons. Be inspired by where the biggest Youtube stars are today. Be careful not to try and copy what many popular Youtubers are doing without finding a personal touch.
Becoming a Youtube sensation takes more than making a recording and slapping on the Internet for viewership. That is a sure recipe for disaster and limited interest for viewers. Casual research might make it seem that is what everyone is doing, but it isn't true. No matter what magnetic personality comes out when pressing record, there needs to be purpose. All the slick, professional, popular, and viral channels have a particular focus that relates to every created video. Some of the most common subjects are fashion, food, travel, and reviews of products. The voice can be serious to comedy, and anywhere in between.
Think small before hitting big. People are not going to suddenly drop by and subscribe. It takes work forming connections and building up a community. Go to other similar channels and write comments that engage the topics. Pick only a few large Youtubers because hundreds or thousands of other will be trying to get attention. A large portion of interactions should be a number of smaller and relatively unknown personalities. They might return the favor (but never ask to return the favor) by visiting your channel videos. Starting at rock bottom might require asking friends, family, and those from other social media platforms to watch what you have recorded. One of the biggest Youtube sensations, Rhett and Link, failed multiple times until Good Mythical Morning became a hit. The dub-step dancing violin artist Lindsey Stirling lost a nationally broadcast competition in humiliation. the self-made Crystallize video made her a huge star. Failure is part of the equation toward success.
Make sure your productions are consistently made and the channel maintained. Upload once a week at the least, and on a specific time table. Twice a week is common and once a day is best if there is enough to show and say. The more videos made, the greater chances people will find the content. Of course, the content needs to be interesting or it could be viewed and then forgotten. Algorithms count views if a person remains watching for at least three minutes, so it is best to have five to fifteen minutes for each video presentation. Any content on the channel should be named according to top search items when looking for similar topics. Don't forget to add as many labels for search engines as possible with related subjects. Most of all, don't worry about how well they actually do because the best videos are done with passion and fun.
Photo by Gianandrea Villa on Unsplash
The Right Pen for Write Work
Tuesday, October 23, 2018
Nothing is worse for a writer than having the wrong writing pen to do an ink on paper job. A too thick or thin handle will make it hard to grip. Less than smooth pen tips increase the lack of comfort by forcing the user to drag the ink along the paper. It doesn’t take very long for the hands and wrists to burn with the forced effort of putting thoughts to paper. The hands become tired a lot faster than the brain, destroying any rhythm achieved by the busy writer. Because of this, it can be important to decide if a ballpoint or a fountain pen is a better personal choice.
The fountain pen represents the early days of ink and is surging in use among enthusiasts. They are descended from reed and quill pens often associated with candlelight letter writing. There is a certain prestige associated with their use that a now common ballpoint doesn’t carry. Unlike the first ink writing utensils that required the messy dipping of an inkwell, the fountain pen has an internal liquid container. Even more enticing for the discerning scribe is the different styles of metal nibs. They can range from fine to broad nibs for different drawn line sizes. Better yet, all of the pen can be taken apart and put together with parts desired by the owner. Interchange the nib for different needs without replacing the whole pen. Most of all, many users feel the writing is consistently smoother than the ballpoint counterparts.
Despite the wonderful acclaim of a fountain pen, many writers still consider the ballpoint pen more user friendly. They might not have time to refill an internal bladder or clean it out before the ink becomes dry. A ballpoint pen is not as messy when the lid is off the point. They are also ubiquitous when the pen runs out of ink or breaks. All a writer has to do is go to the nearest store and buy one without the hassle or higher price for purchase. Perhaps there is not as much versatility, but the desired smoothness or grip can still be found after careful brand and style experimentation. Practicality might be more important than elegance. The muse and comfort can decide.
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